Fitness modeling is a rewarding job for people looking to combine a love of exercising with commercial modeling. Fitness models use their physiques to advertise athletic products or clothing. Like most modeling jobs, posing as a fitness model in commercial photo shoots requires posing experience, stamina, good health, and confidence.
Signing with an agency is a good decision for aspiring and experienced fitness models. Agents act as the connection between models and clients. Fitness models typically book more jobs by aligning with a well-known agency.
Below are six of the top agencies for fitness modeling. Consider working with one of these companies to take your fitness modeling career to the next level.
BMG
BMG is a successful fitness modeling and talent agency with seven locations across the United States. BMG’s size and strategic locations helped the agency become a powerhouse for national and international fitness modeling. The New York and Los Angeles locations are the two main hubs for Bmg’s fitness modeling department.
Founded in 1993, the BMG fashion modeling agency is now a leader in the global movement toward inclusivity and diversity in modeling. BMG currently represents more than 1000 models of varying sizes and nationalities worldwide.
You can apply to become a BMG fitness model in two ways. One way to become a BMG model is to follow their social media and attend an open casting call in one of their seven locations. You can also visit the BMG website to submit your details and portfolio images.
Model Management Group
MMG is a well-known modeling and talent agency recognized worldwide for its massive list of modeling talent and clients. MMG is listed in the top 1% on IMDB for talent and film management. Clients include Abercrombie, New Balance, Nike, Reebok, and more.
Model Management Group’s headquarters are in New York, but the agency has offices in Los Angeles, Texas, and Atlanta. The famous talent represented by MMG includes NFL players Allen Rossum and Michael Irvin, boxer Damon Allen, Jr., and four-time NBA champion John Sally.
Models represented by MMG’s management company book everything from print ads to commercials and feature films. To apply to be represented by MMG, head to the MMG website and click on Be Discovered. Here, you’ll enter your information, interests, and experience. You’ll also need to upload pictures of yourself from different angles.
Sports + Lifestyle Unlimited
Promoting health and wellness is a lifestyle for many people, and that lifestyle is trending. Sports + Lifestyle Unlimited Models and Talent recognizes this trend. Their focus is on finding diverse talent that can fill client needs for fitness models and influencers worldwide.
Sports + Lifestyle Unlimited has offices in Portland, Los Angeles, and Miami. They represent fitness models of all ages and sizes. To be considered for Sports + Lifestyle Unlimited, fill out their New Talent Submission sheet on their website. You can also follow Sports + Lifestyle Unlimited on social media to keep a lookout for open model calls.
Fit Models LLC
Fit Models LLC is a New York-based modeling agency focused on the fitness modeling space. Kathryn Connors and Michele Trapani, formerly with IMG Models and Ford Models respectively, created the agency in 1985 to help fill the need for fitness models around the United States.
Fit Models LLC represents women and men of all experience levels. They help place talent in a variety of spaces including fitness promotion and commercial print ads. If you are interested in Fit Models LLC for representation, email your information to Fit Models LLC or fill out the submission form on their website. Be sure to upload your fitness modeling pictures for reference.
Wilhelmina
Wilhelmina is one of the most well-known agencies in the modeling space. Their sports and fitness modeling division is notably as reputable as their print and runway divisions. Founded in 1967 by Wilhelmina Cooper, the Wilhelmina agency has more than 50 years of experience representing fitness models, influencers, actors, and musicians.
Wilhelmina is a large agency with offices and licensees in multiple countries. Famous past athletes signed to the agency include NFL players Terell Owens and Eddie George, boxer Muhammad Ali's grandson Biaggio Ali Walsh, and soccer player Ashwell Boyd.
Are you interested in a fitness modeling career with Wilhelmina? Wilhelmina holds open calls to scout new talent and accepts submissions on their site. The easiest way to join Wilhelmina is to visit their website and submit your information on the Become a Model page. Make sure to add that you are applying for the Sports + Fitness Division.
Stetts Model Management
Stetts Model Management is an authority in the fitness modeling space. Founded by models for models, Stetts Model Management is a favorite of fitness models because of their passion, diverse spectrum of talent, and the knowledge they offer models to help grow their careers.
Stetts Model Management represents all types of fitness models from athletes to dancers. The woman-owned company prides itself on a deep understanding of the modeling industry from the inside. This insight is why Stetts Model Management not only signs diverse talent but also pushes their clients to accept more diverse talent. They also donate 10% of their proceeds to charity yearly.
To join Stetts Model Management, go to the Stetts Model Management website and click Be Discovered. Fill out the submission form and check out their FAQ section for common questions regarding the company’s culture.
Final Thoughts
Becoming a fitness model is a gratifying culmination of the hard work athletes endure to achieve their physiques. Fitness models and influencers promote healthy living, so modeling for commercial print ads is a logical next step.
If you are ready to take your fitness career to the next level, reach out to a fitness modeling agency today. There are modeling agencies worldwide, and with the help of the internet and social media, finding the right one is easier than ever. The wealth of knowledge these fitness modeling agencies provide is priceless, and they can connect you with fitness modeling opportunities you may not be able to reach otherwise.
