Modeling for lingerie brands is similar to modeling of any kind. You would approach modeling raincoats or jeans with professionalism and poise, and lingerie is no different. To model for lingerie brands, you will need representation, which you can find with modeling agencies around the country.
While not every model is comfortable in lingerie, most modeling agencies with high-profile clients on their roster will have one or two lingerie companies that need models. Read on to learn about the top lingerie modeling agencies.
Elite Model Management
Elite Model Management is a big name in the industry, as they helped develop and create the most famous modeling actors, who we now know as supermodels. Elite has represented many famous models, including Gisele Bündchen, Cindy Crawford, and Iman.
Operating in New York, Los Angeles, Miami, and Toronto, Elite Model Management is an excellent lingerie modeling agency. Its supermodels have donned lingerie both on and off the runway, and the company's connections to the modeling industry are wonderful for finding jobs.
If you are interested in getting connected with Elite, visit their website and fill out their information form, or email your specs and pictures to firstname.lastname@example.org. You will have to submit several photos, including a full-length body, a full-length profile, a portrait-length, a close-up, a close-up profile, and personality pictures for consideration.
Ford Modeling Agency
Ford Modeling Agency is an international powerhouse in the fashion industry. With satellite agencies in New York, Paris, Los Angeles, Chicago, Miami, and Brasil, Ford represents countless models with diverse careers and interests.
With clients that include Chanel, Prada, and Ralph Lauren, Ford serves big-name brands with high-caliber models to meet each company’s unique branding needs. As for lingerie and underwear, Ford works with major names such as Tommy Hilfiger and Calvin Klein.
To work with Ford, visit their website and fill out their Get Scouted form. Ford asks that you wear form-fitting clothes in your photos, like tight pants and a t-shirt, and pull your hair back. Refrain from wearing makeup in your pictures so Ford can see you at your most natural.
IMG Agency is another large modeling agency that has connections with famous lingerie brands. IMG represents Victoria’s Secret models, including Bella Hadid. IMG has offices in all the major fashion hubs of the world: New York, Los Angeles, Paris, London, Milan, and Sydney.
IMG Models is a subdivision of IMG Worldwide, which is a broad-scope talent agency representing actors, professional athletes, and entertainers. IMG Models prides itself on managing the careers of its models with a unified vision, not simply sending their models off to the next job without consideration or strategy.
In addition to cover shoots and runway opportunities, IMG also builds relationships with lingerie companies. Besides Victoria’s Secret, IMG also works with Calvin Klein and the lingerie division of Emporio Armani.
To work with IMG, apply on the Get Scouted section of their website, where you will find helpful tips, frequently asked questions, and their application form.
Heroes Model Management
Heroes Model Management is a relatively new modeling agency that started in New York City. They seek building long-lasting, trusted relationships with their models. They work towards building sustainable careers, intentionally moving against the “disposable” model trope. The agency represents male, female, and nonbinary models.
Heroes works with lingerie companies such as 2xist, Calvin Klein, Victoria’s Secret, and boutique lingerie brand Fleur du Mal. While you may not recognize every model on their roster, their client list is long and impressive. Heroes has made a big impact in the mere seven years it has been operating.
To work with Heroes, visit their website. Their Get Scouted tab features a built-in form with a space to upload photos and specs.
Soul Artist Management
Soul Artist Management works almost exclusively with male models. Founder Jason Kanner worked in fashion for decades and discovered modeling talent like Channing Tatum.
While male models are just as valuable as female models, men did not achieve supermodel status at the same rate or in the same way as female models until more recently. Soul Management works against that imbalance by launching the careers of male models. Soul Management’s lingerie clients include Armani Underwear, 2xist, and Moschino.
For consideration with Soul, visit their website and fill out their application form.
Muse Model Management
Muse Model Management is a New York-based modeling agency that works with women and men of all shapes and sizes. Since it opened in 2007, Muse has managed an impressive portfolio of modeling careers, making a name for itself by specializing in diverse beauty. Muse has connected their models to lingerie campaigns with Calvin Klein and Cosabella.
For consideration with Muse, visit their website and check out their Contact page. Underneath office contact information you will find instructions for how to submit your photographs and application.
JAG Models is a progressive, inclusive modeling agency that exploded on the scene within the last decade. Founded in 2013, JAG specializes in bringing together diverse talent. Its mission is to amplify the careers of marginalized models. This includes models of color, genderfluid or gender non-conforming models, and plus-size models.
JAG models have worked for lingerie brands including Skims, Victoria’s Secret, Primadonna, and Calvin Klein. All of their models have unique looks that break the traditional mold of supermodel perfection.
If you are interested in working with a lingerie modeling agency but want to ensure that the agency has progressive values, JAG is an excellent choice. Visit their website and toggle to their submissions page to send in your information and photos for consideration.
Before You Go
Because the process of modeling for lingerie brands is the same as booking jobs with other companies, the hallmark first step is finding representation. Working with a lingerie modeling agency is not only about connecting with the jobs and opportunities you want; it also protects you from exploitation and scam artists.
Look for a modeling agency with a mission and values that align with yours. If you get a chance, reach out to their other models and ask them what their experience has been. The most important thing is to build a relationship with your modeling agency that is built on mutual trust.