Promotional modeling involves using models to engage with a company's consumer base and potential clients. Promotional models conduct face-to-face events with the public to create awareness about an organization’s activities.
The models attend a wide range of events like corporate events and conventions. The models must be knowledgeable enough about a brand to engage interested parties and educate them on available products and services. Such models help companies build relationships and provide insights into new product releases.
The following is a list of six top-tier promotional modeling agencies in the United States one may consider if they are interested in a career in modeling.
Femme Fatale Promotions and Media
Femme Fatale Promotions and Media offers a wide range of modeling services throughout North America, including promotional models. The agency has headquarters in Toronto, Canada, and branch offices in New York and Miami in the United States.
The agency prides itself on having a roster of over 4,000 talented and professional models; thus, it can provide talent to meet the promotional needs of diverse brands. Femme Fatale is one of the top promotional modeling agencies in North America and has worked with established companies such as Red Bull, Napoleon, and MAC Cosmetics.
Femme Fatale's goal is to provide corporations with models that will embody their corporate identity and set them apart from their competitors. The agency works with companies in different sectors like finance, cosmetics, food and beverages, and apparel.
Their application process is very straightforward. Provide background details like your name, location, and contact details, and upload your photos. They do not expect you to submit professionally taken photos, but they do recommend it. Lastly, the agency does not have a minimum height requirement and only works with models over 18 years old.
TSM Agency is a modeling agency that mainly represents promotional and trade show models. The agency's head office is in Nashville, Tennessee. However, it provides staffing options in over twenty cities across the United States and Canada. They include New York, Miami, Los Angeles, Atlanta, and San Francisco in the US, and Toronto and Montreal in Canada.
Since 2005, TSM Agency has provided promotional models to market products and services in wide-ranging industries like fashion, automotive, music, education, and electronics. Some of the internationally recognized companies the agency has worked with include Google, Marvel, Guinness, Facebook, Macy’s, and Red Bull.
TSM Agency's mission is to help businesses enhance their brands. It works with its clients to provide models that can serve various roles. For instance, they can interact with customers to educate them on a business's products and create consumer engagement with a brand. They also attract potential customers, especially by being unique in a crowded marketplace.
To join the TSM Agency, you must fill out an application with your personal information and create an account. Once you set up your account, proceed to complete your profile. Include at least four photos of yourself and indicate your age, because you must be older than 18.
ATN Event Staffing
ATN Event Staffing is another modeling agency representing models in the United States and Canada. The agency has offices in Los Angeles, Honolulu, Atlanta, Philadelphia, and Denver. The agency has been operational since 2002 and has developed a portfolio of over 380,000 staff.
ATN Event Staffing provides promotional models to their corporate clients to market their events and products. The agency's clients include Bud Light, Coca-Cola, Comcast, Ford, Target, AT&T, and Visa. They work with corporations spanning food and beverages to finance, communication, and entertainment.
You must create a staff account on their staff portal to become a staff member at ATN. Afterward, ATN will notify you of any openings that require your talents.
Runway Waiters is an event staffing agency that specializes in providing fashion and skilled promotional models. The agency operates in American cities like Los Angeles, Aspen, Las Vegas, San Francisco, Atlanta, Boston, New York, Miami, and many more.
Runway Waiters recruits best-fit promotional models to help create brand awareness for various companies. The promotional models work in all sorts of events, including corporate functions and marketing events. The models receive training on the products they are promoting; hence they must also be intelligent and eloquent.
Runway Waiters works with other agencies like Ford, NEXT, and Wilhelmina. As a result, they have an extensive database of models to fit different gender and appearance specifications. To become a Runway Waiters model, go to their applications page and provide the necessary details for consideration.
Assist Marketing is a modeling agency with experience providing models for event staffing, trade shows, and promotions. Assist Marketing operates mainly within the United States and has provided event staffing services in all states except Alaska.
Their promotional models are available for corporate events, automobile shows, conventions, trade shows, and VIP events. The agency has partnered with companies and brands like PlayStation, Taco Bell, Nissan, ESPN, Visa, Bank of America, and Mastercard.
Their experience working with established global brands means Assist Marketing thoroughly vets applicants to ensure they hire the most talented models.
Applicants must first create an account on the agency’s staff portal to get hired as a promotional model. Afterward, you must upload high-quality photos, indicate your modeling experience, and list the cities or states where you want to work.
Push Agency is a modeling agency based in Tempe, Arizona, that touts itself as having the largest database of models in North America, which stands at over 90,000 individuals. They operate mainly in the United States and Canada in Miami, Tampa, San Francisco, Los Angeles, New York, Ottawa, Toronto, Calgary, Edmonton, and others.
Push Agency's primary goal is customer satisfaction. They train their recruits before sending them out for assignments to ensure they can handle the project requirements. Push Agency has worked with brands such as the PGA Tour, Rockstar Energy Drink, Walmart, Adidas, Aston Martin, and LG.
Lastly, the agency offers flexibility to its models with options to work full-time or part-time. Therefore, to become a Push Agency model, visit their sign-up page, provide background details, and submit photos.
If you’re interested in working as a promotional model, the best way to get started is to partner with one of these promotional modeling agencies. Some of these agencies provide training, but ultimately you’ll need to be able to educate yourself quickly on client companies’ brands and unique selling points in order to promote them.